For insulation operators
Fill your calendar with the right jobs.
Done-for-you acquisition and sales infrastructure for insulation companies, built by someone who owns two insulation businesses. Not an agency whiteboard.
9×
higher win rate with sub-5-minute lead response
90d
commitment window to results, in writing
2
insulation companies owned and operated by the founder
Operator-owned
We run rigs too. This is not theory.
Why this works
Built from inside the truck, not an agency deck.
Generic home-services marketing treats an insulation job like a gutter cleaning. It isn’t. Ticket sizes, seasonality, and the estimate conversation are different, and the system has to be too.
- Ads calibrated to insulation ticket sizes and seasons
- Follow-up that answers in seconds, not the next morning
- A close process scripted from real insulation estimates
What gets installed
One engine. Six moving parts.
Every piece exists to do one thing: turn attention in your market into estimates on your calendar.
Calibrated paid ads
Meta and local campaigns tuned to insulation ticket sizes and seasons, not generic home-services spray.
VSL + funnel build
A sales letter and video system that pre-sells the estimate before your phone ever rings.
AI voice + SMS
Every inquiry answered in under a minute, qualified, and pushed to a booked slot automatically.
GHL pipeline + CRM
One board from first click to signed job. No lead dies quietly in a text thread again.
Local pack presence
Google Business and review velocity so the homeowner who searches finds you, not the other guy.
Operator Close Playbook
The estimate-to-job sales process, scripted from real insulation closes and installed in your team.
How it’s done
From audit to booked calendar in three steps.
Audit
We map your market, ticket sizes, and current lead flow. You see exactly where jobs are leaking before we build anything.
Install
Ads, funnel, AI follow-up, and pipeline go live in your business, wired to your calendar and your crews.
Book & close
Estimates land on the calendar. We coach the close until the system pays for itself, inside 90 days.
From the founder
“Gritty, not pretty. Get the offer into market and let insulation contractors vote with booked estimates.”
Scott Hoffman · Founder, two-shop insulation operator