My name is Scott Hoffman. I own two insulation companies — one in the Midwest, one in the South. Between the two of them, I was spending $10,000 a month in ad spend alone just to keep leads coming in. And I still wasn’t happy with the results.
So I know this world from the inside. Not from a marketing agency’s whiteboard. From an actual insulation business — real crews, real slow seasons, real estimates that didn’t close.
Maybe one of these is you right now:
- You’re running ads, but too many leads go quiet between inquiry and booked estimate.
- Your estimators burn margin on windshield time across a 40-mile radius.
- You have past customers you haven’t touched in over a year.
- A competitor with half your experience is sitting above you in the local pack.
These aren’t separate problems. They are symptoms of an insulation business running without a real acquisition system underneath it.
“Businesses that respond within 5 minutes are 9× more likely to win the job. Every quiet lead went to whoever got there first.”
The Insulation Operator Growth Engine
What I built — first inside my own companies, now available to operators who want to dominate their local market — installs the full stack: calibrated traffic, VSL qualification, AI voice and SMS booking, nurture, and an Operator Close Playbook designed for how insulation is actually sold.
Over a third of inbound calls to home service businesses go unanswered. The engine exists so that never happens to you again.
Our commitment
If we install this system and your business does not see measurable results within 90 days of going live — you do not pay. And everything we built stays with you.
The call is a 20–30 minute working session. Before it, you answer a few short questions so we arrive already knowing where the opportunity is. Either way, you leave with clarity.